On Today’s episode, we are going to be talking with Marty Metro. Marty and I are going to be talking about his advice for entrepreneurs and balancing financial returns with environmental responsibility.
Marty Metro has a unique, “if at first you don’t succeed” attitude… and a track record to prove it! He risked it all to be an innovator and failed miserably. In 2002, he started a chain of eco-friendly retail stores to buy and sell USED moving boxes in Los Angeles. He had dreams of a national franchise, but his attempt was premature, undercapitalized, and riddled with logistic flaws. After 3 long years without an income, Maty was forced to cease all operations, leaving him and his wife, not just an empty bank account, but $300,000 of personal debt.
Devastated but not discouraged, Metro took a “day job” as a technology consultant and spent nights and weekends, pursuing his dream. His relentless entrepreneurial drive lead him to revise business plan, raise capital and re-launch a scalable, tech-centric model to buy and sell millions of used boxes, just one year later. This time, he succeeded.
That plan grew to a national logistics firm now working with some of the largest companies in the country, and has been covered by most major news outlets. Entrepreneur Magazine featured Metro and in an article entitled:
“From Business Failure to Multimillion-Dollar ‘Green’ Niche“
Metro is an inspirational example of balancing financial returns with environmental responsibility. Rather than claim to know “how to succeed,” Metro embraces his mistakes and proudly shares them with audiences.