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Episode #1: How to Create Your Content Plan with Christopher Decker

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Christopher Decker is the Chief Happiness Officer and managing partner of Decker and Reed – a content marketing firm specializing in leveraged user-generated stories. Chris is an avid community builder, emerging technology thought leader, and artist. His journey through sobriety, service, and storytelling has brought to the ends of the earth and back. He believes that when you blend Art and Science, magical things happen. He’s also the author of a book called Profit which is being released in the next few weeks.

Welcome to Monster chats presented by Monster VoIP where we share the tools methods and best practices the business leaders use to build new connections strengthen relationships and impact sales in organizations of all shapes and sizes if you have any questions that come up during today’s episode please text them to 424.378.6966.

Please welcome the founder of Monster VoIP, your host Collin Mitchell.

Collin Mitchell: 

On today’s episode, we’re gonna be talking with Christopher of Decker and Reed Chris and I are going to talk about how to look at storytelling as that means to grow to connect and prosper in today’s business landscape and his formula for break out content growth I’m Collin Mitchell the host of monster chats and the founder of monster VoIP.

Christopher Decker is the chief happiness officer and managing partner of Decker and Reed a content marketing firm specializing in leveraged user-generated stories Chris is an avid community builder emerging technology thought leader and artist his journey through sobriety service and storytelling has brought to the ends of the earth and back he believes that when you blend art and science magical things happen he’s also the author of a book called profit which is being released in the next few… weeks? months?

Christopher Decker: 

Yeah, weeks.

Collin Mitchell: 

Okay, awesome Chris welcome to monster chats.

Christopher Decker: 

Thank you for having me, Collin.

Collin Mitchell: 

So tell us a little bit about yourself I mean, the intro tells us a lot, but, you know, tell us a little bit deeper what do people not know about Chris.

Christopher Decker: 

So it’s really interesting you ask that question and you know my voice I lost my voice a little bit so here’s the story behind that it’s kind of funny you know I was at home like many of us and it was it had been just a killer week big gargantuan eighty plus hour week I needed to destress and I was about to start another week and I was like I needed and ending block so I went out for a run runs really helped me to declutter the mind and to work out things and so there’s this trail near my place in Irvine and Quayle hill area and I go in and I start running the loop it’s about a two-mile loop and by that, I have like the EDM playing in the headphones and I’m pumping and I’m like I’m so excited to be outside and the sun is starting to set and by the time I start to reach the edge of, the end of the trail about to start going home you know I I thought okay I’m gonna do a priming meditation exercise and there’s one that I do from Tony Robbins and it’s about a ten, fifteen minutes sort of priming meditation and at the end after all of your gratitude moments visualization of the future like you’re really making it happen you build up all this joy in this energy inside of you and then you sort of like let it out all the all the noise and so here I am this lunatic screaming at the mountains like roaring like a lion and these people are just like walking by thinking I’m just some sort of , he must be schizophrenic or something.

Collin Mitchell: 

That’s awesome I do that often too like when I’m running now I usually swim but running with my wife in the mornings because of the situation, you know pools are close and you know just when you’re getting to that point we just like, feel like you need to release something and you know it’s a nice feeling even though people look at you like you’re crazy right.

Christopher Decker: 

Right so I ended up losing my voice a little bit but it felt so good you know to change that physiological aspect if I’m ever feeling stuck just moving the body in a unique way just rearranges the sell something happened with the energy changes and I’m able to focus again.

Collin Mitchell: 

Yes, it’s kind when you’re younger when they tell you to just you know. Release it all out, right?

Christopher Decker: 

Yes.

Collin Mitchell: 

Awesome, so today we’re gonna discuss why you need content plan right now, a simple formula to follow and an invitation, right? So Chris I mean you’re the expert tell me you know why you need a content plan right now during the pandemic? You know, and what does it look like?

Christopher Decker: 

So I’m gonna be super practical right now and I know we’re speaking with a lot of salespeople business owners. People that are looking for new tactics and to really talk about communication. You’re also probably finding this often on linked in some way or another because that’s really our community here of the leaders in that area, and, the communication style of doing content through the lens of a podcast and building your own audience around a unique content perspective has never been easier more effective or getting more traction than today.

Collin Mitchell: 

Right.

Christopher Decker: 

So I you know I’ve built a professional YouTube and podcast recording studio here in Irvine and when this whole COVID-19 thing head I thought okay I’m gonna start just I’m it’s gonna have a ton of gas in here I’m gonna keep everything supercenter sanitary I’m gonna keep everything super clean.

Collin Mitchell: 

Yeah.

Christopher Decker: 

But then social distancing came out and I’m like okay well I can’t do that so I quickly adapted and learned how to become one of the best virtual podcast recorders you know, make sure that my videos coming through extremely professionally how the audio coming through extremely professionally sending out invites at scale and automating my invitation process to start doing virtual recordings and I’ve done thirty in two weeks which is if I was doing once a week before you just do the math the amount of additional traction on top of that, that’s thirty additional relationships that’s thirty at-bats that’s thirty times that I got to deliver value to someone else I give everybody a plug I give everybody an opportunity to share their story and I promote the heck out of them especially being a linked in live beta tester I’m also putting it out on linked in live.

Collin Mitchell: 

So you’re doing like two a day.

Christopher Decker: 

Yes. A lot.

Collin Mitchell: 

So tell me I mean, for the person that’s just getting started right that doesn’t have the professional equipment doesn’t have the expertise maybe doesn’t have the budget right but wants to start producing content you know what do you suggest?

Christopher Decker: 

See, it doesn’t have to be the highest quality production I that’s the standard I’m setting for myself. I’m bringing other people my channel belongs to the LinkedIn community right now so that’s an open invitation to everybody but the way I actually got started is I had a couple of cheap USB microphones off of Amazon thirty box and a little Logitech webcam and or the webcam that was on my existing laptop so to set up a Zoom account to use your iPhone headphones and your existing webcam in your computer to facilitate a live interaction the audio is good enough the video is good enough, all you really need is sort of a good flown process for adding editing that and getting that out on the job strategies in there but right now you can get a hold of basically anybody you’ve ever wanted to be our guest is available all these people are available you know, how much longer are we going to have to dare I say take advantage of this opportunity? and it’s taking advantage of a meeting and being very smart you can reach CEOs of companies right now that you probably would never be able to get a meeting with.

Collin Mitchell: 

I totally agree and just to clear it up like I know you you know, we’ve had some conversations on a personal level as well so when you say take advantage you mean for a positive you know benefit for others, right? and I know that’s what you mean so I just want to clear that up, right? so I think you know that kind of takes us into the next topic, right? so what’s a simple formula to follow that you would suggest? as far as like putting this content out.

Christopher Decker: 

Absolutely very simple formula to follow think about the twenty twenty-five minute podcast recording, have some questions ready to interview someone. Learn how to sort of be the listener right just listen to their story capture it. And then once you have that long-form according ideally you’ve live-streamed it whether that’s Facebook YouTube if you’re a LinkedIn live beta tester. Live stream it. Take the recording and just push it, promote it on LinkedIn, and then from that create one to two minute sound bite videos of that recording, like three of them the best things that your guests said, there’s some online tools out there that they make them look sort of reasonably good but if you want to look really really good you know have a professional video editor do it and designer.

Collin Mitchell: 

Yeah.

Christopher Decker: 

And then send them to your guest and say “Hey these are for you to share on your social media” and have them tag you in it.

Christopher Decker: 

And what this does is you end up sharing both of your, you end up sharing their network so they’re network ends up seeing you and vice versa and you’re creating mutual benefits for everybody it’s mutual value creation and to take that and send and have them link back to your actual podcast recordings or whatever call to action you want to have the level of free traffic from that strategy is on unprecedented I was just looking at my analytics the other day from shield app and since Jan one something like two hundred thousand impressions on my content so…

Collin Mitchell: 

And your share and you’re showing your channel for anybody who has a story right.

Christopher Decker: 

Right so.

Collin Mitchell: 

That’s a lot of eyeballs they’re gonna see that content.

Christopher Decker: 

A lot of engagement too, see it’s easy to measure views and everybody wants to measure views I actually don’t look at that and I look more at likes and comments because those are people that raise their hand and I try to create content that’s going to actually get people to engage because once they engage the views come naturally.

Collin Mitchell: 

Right right and the more engagement the more people are going to see it, right?

Christopher Decker: 

Yes.

Collin Mitchell: 

Okay and…

Christopher Decker: 

Focused on views it’s like it’s the wrong metric.

Collin Mitchell: 

Right right right right.

Collin Mitchell: 

Now, we talked a little bit about you know why it’s important to creating content right now, we talked a little bit about a simple formula as far as like creating the content and how to, you know, chopping up edit it and get it out there but, what message should people be sharing? right? because I think a lot of people that I know you can share some insight on this, they have a hard time getting started because they just don’t know what to say or what people want to hear them say and I know you have some tips on this.

Christopher Decker: 

Absolutely so… I believe that everybody has a story and to capture the essence of that is very important so you might want to end up, you maybe you discover your story by asking if you can be a guest on someone else’s show and then you have an opportunity to start talking and then it starts to come out of you but you look at what you’re the most skilled at, what are you the most skilled at? what can you be the best in the world? what drives economic value? so what can you actually sell? and then what can you put the most passion behind? and at the intersection of those three things is really the sweet spot of what you should be talking about all the time.

Collin Mitchell: 

And what’s your thoughts about showing, you know, there’s people who have mixed feelings about this, what’s your thought about sharing personal business or mix of both on LinkedIn?

Christopher Decker: 

I shared literally everything about myself personal whatever I shared my struggles and what it was like to get sober I shared the bad times and the good times.

Collin Mitchell: 

Yeah.

Christopher Decker: 

Every single day that someone sees my content they don’t really know, you know, if I’m having a bad day or a good day but I’m gonna show them exactly who I am in that moment I’m not going to hold anything back. But don’t get me wrong, I’m not like cursing and putting out just this awful image. I’m sharing the authenticity of the moment every single time yeah I don’t have to pretend to be someone else it’s on the same person with everybody I interact with right no masks, I just took the mask off one day and said I’m done with that don’t need it.

Collin Mitchell: 

And that builds an incredible amount of trust to your audience, right? I heard somebody talk about recently like, you know, true vulnerability is sharing like tough times right now, what you’re struggling with, not like something that you did in the past, and you’re on the other side of it, like true vulnerability, you know, and I think, definitely, I’ve seen you share, you know that and appreciate that. We’re gonna take a quick second to tell you a little bit about what monster voice does we help companies save thirty to fifty percent off their current business phone bill while providing them more value and more features if you’d like to learn more you can text us at 424.378.6966 we’re talking with Chris Decker and Chris I think that, you know, we talked about some great things and you want to kind of talk about what your invitation is to people that are listening, right?

Christopher Decker: 

Yeah. The invitation is simple. Part of what happened once I started to understand what was going on. What was about to happen psychologically to people what was about to happen in terms of people losing their job and then looking beyond the living room where they have their laptop set up right now looking beyond the initial burden of having to figure things out and wondering what’s gonna be next for people once they start to emerge I’m holding on to a positive vision of the future right now and I can see it very clearly in March of 2019 I said a very simple but audacious goal of sharing ten thousand stories in ten years and this stories from other people that I’m helping to capture them so… Right now I know that by sharing a story it’s the most effective way of communicating information and then if you’re effectively communicating you’re also attracting the people that you need to be speaking to if you’re effectively communicating, enough people are seeing it if you’re visible enough.

Collin Mitchell: 

Right.

Christopher Decker: 

So I’m offering up my channel everything and any followers I have anything I’ve built, my email list, whatever to share your story and if that can derive some sort of benefit if someone can find you, hire you, work with you, share some advice, you can be there, you can be a mentor to them, whatever that is, that’s a gift that I want to give. Because a lot of like the fear mindset that I saw people jump into immediately was to start acting really really fast to start to accelerate freak out start to hoard buy toilet paper you know all this crazy stuff right but I did this, I did the exact opposite I just I paused I took inventory and I thought of what I can start giving because I’m also kinda crazy I believe the secret to living is giving and once you sort of think about giving first…

Collin Mitchell: 

I think I know who said that.

Christopher Decker: 

Yeah yeah, Mister Robbins.

Collin Mitchell: 

It’s so true though it’s so true and I know that you live by that as well.

Christopher Decker: 

Hundred percent.

Collin Mitchell: 

Yeah.

Christopher Decker: 

I need a freaking hair cut man.

Collin Mitchell: 

You know I saw a video on LinkedIn, I think it was yesterday where, you know, it said “should I get a hair cut or risk it” and it was a video of somebody in a chair getting a hair cut and the barber had the shears or clippers on a long stick, he is getting his hair from a safe social distancing distance. I don’t know I think I’ll wait it out I don’t know about you.

Christopher Decker: 

I’m thinking about it, I don’t know if I want to take the risk you know I have my family at home and luckily enough I have a place to work out of that is completely isolated but not everybody has that luxury, I feel very blessed at the moment.

Collin Mitchell: 

Yeah I’m in the same boat I’m in a safe place where I am private office there’s only three of us here and I’m able to come to work every day.

Christopher Decker: 

Yeah.

Collin Mitchell: 

You know things that we took for granted we’re not taking for granted anymore and, you know, finding appreciation and gratitude for the smallest things that we took for granted before the situation is the way to stay positive, you know, through these times.

Christopher Decker: 

Yes.

Collin Mitchell: 

So, Chris, before I let you go we’re almost out of time here tell us something else personal about yourself I mean I know you’re pretty much an open book but tell us something people might not know or something interesting what’s your favorite app? what’s on your playlist? what’s next on your reading list? or maybe any big news that you have coming up that might want to share with people? anything.

Christopher Decker: 

Yeah you know June 3rd I’m gonna be a dad so I have my son’s going to be born his name’s Luke. We’ll see what the day ends up happening to be.

Collin Mitchell: 

Are we gonna see that on LinkedIn live?

Christopher Decker: 

That would be pretty funny. Right?One of the core things that I’ve done Ironman seventy point three in Hawaii did that a couple of years ago now and I’m really itching to do another race another Ironman type race but it takes so much time that I’m like well I’m gonna be a dad, do I really wanna spend all this time training? so I’m having to really weigh my priorities in life right now so if you have any tips I’m definitely open to it.

Collin Mitchell: 

You have a  lot of stories to tell too, so I don’t know if I’ll be able to fit training.

Christopher Decker: 

Right.

Collin Mitchell: 

All right well that is all the time that we had today Chris thanks again for your investment, welcome to the monster chats community. What’s the best way for people to find you, Chris?

Christopher Decker: 

Yeah LinkedIn, right? Christopher Lee Decker Linkedin and I have a little flame emoji at the end of my name my iMessage you can text me directly 949.748.0504 or if you want to go old school with email that’s christopher@deckerandreed.com

Collin Mitchell: 

What if we want to go super old school and send you a fax?

Christopher Decker: 

Right, I don’t have that setup. I have to talk to the guys at Monster VoIP to get that setup.

Collin Mitchell: 

Awesome thanks so much, you know, if you are listening to the podcast please subscribe review share we’re listening we want to hear your feedback the show is all about you.

Thank you for tuning in for another episode of Monster Chats presented by Monster VoIP where we share the tools methods and best practices that business leaders use to build new connections, strengthen relationships and impact sales in organizations of all shapes and sizes if you have any questions from today show and want to reach us directly please text to question to 424.378.6966.

 

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