Four billion—that’s the staggering number of robocalls U.S. consumers receive each month. That’s 1-2 phone calls every second, bombarding individuals with fraudulent schemes and annoying interruptions.
So, it’s no surprise that most customers hesitate to answer unknown phone calls. Without context or identification, it’s impossible to know whether the caller is a legitimate business or a scammer. That’s where branded calling comes in—a solution revolutionizing communication by restoring trust in phone calls.
Carolina Digital Phone, the leading provider of locally hosted telephone services, has been trusted by thousands of businesses, government agencies, schools, and enterprise clients. With years of expertise, we are the trusted authority in Branded Calling, helping businesses rebuild credibility in their communications and ensuring their calls are recognized and answered.
What is Branded Calling?
Branded calling, or branded caller ID, enables businesses to include their name, logo, and call reason in outbound calls to mobile phones.
Instead of generic caller ID labels like “Unknown Caller,” branded calling allows your organization to display easily recognizable details that instantly build trust with recipients.
As an evolution of traditional Caller ID Name (CNAM), which only displayed the name associated with a phone number, branded caller ID enhances trust by adding visual and contextual elements. Carolina Digital Phone empowers businesses to elevate their communications, giving your customers the confidence to answer your calls.
Why Branded Calling Matters
Today, consumers are inundated with spam and spoofed calls daily, eroding trust in phone communications. Federal regulations, such as SHAKEN/STIR protocols, aim to combat these fraudulent practices, but businesses need to take proactive measures to ensure their calls stand out as legitimate.
Failing to comply with these standards can result in your calls being marked as spam, blocked, or ignored by consumers. Branded caller ID addresses these challenges, adding a layer of security and recognition that builds trust with recipients and regulatory authorities alike.
How Carolina Digital Phone Builds Trust and Security
- Improved Customer Trust: Branded calling eliminates ambiguity. Displaying your company’s name and reason for the call reassures customers that the interaction is authentic.
- Compliance with Federal Regulations: Carolina Digital Phone helps your business comply with SHAKEN/STIR and other government mandates, keeping your communications secure and legitimate.
- Increased Answer Rates: When customers see a trusted name and logo, they are more likely to answer, reducing missed opportunities.
The Benefits of Branded Calling with Carolina Digital Phone
- Rebuilding Trust Among Consumers
With billions of fraudulent calls received every year, more than 75% of Americans refuse to answer unknown numbers. Branded caller ID restores confidence by making your business calls instantly recognizable. - Security Against Fraud
Phone-based fraud cost consumers $10 billion in 2023 alone. Carolina Digital Phone ensures your customers can identify your business and trust your calls, protecting them from scams. - Enhanced Brand Visibility
Logos contribute to 80% of brand recognition, and branded calling integrates these visual elements into your communications. Build awareness and recognition with every call. - Increased Answer Rates and ROI
Verified caller ID significantly improves call pick-up rates, boosting customer engagement and return on investment. - Improved Customer Experience
By offering a transparent and secure way to communicate, branded calling strengthens customer relationships and fosters loyalty.
Partner with Carolina Digital Phone for Branded Calling
Carolina Digital Phone is proud to offer Branded Calling as part of our trusted suite of services. Locally hosted and backed by years of experience, we provide customized, secure solutions tailored to your business’s needs.
By displaying your company’s name, logo, and call reason, you not only enhance the customer experience but also comply with federal standards and build trust with every interaction.
Ready to Elevate Your Business Communications?
Don’t let spam labels or fraudulent schemes hinder your outreach. With Carolina Digital Phone, your business calls will stand out, your customers will trust your brand, and your answer rates will soar.
Join the thousands of businesses, schools, government agencies, and enterprises who trust Carolina Digital Phone for their communication needs.
Contact us today to learn how Branded Calling can transform your business and why we’re the trusted local leader in hosted telephone services.
